Saweetie, “Tap In”

Great to pair with the below vid. This looks stellar and was probably so easy to make. One warehouse, five dancers, three sets, six cars, CGI, done. We’re lucky to live in an era where the basic music videos are still stunning to watch. Song’s hyphy too.

Joywave, “Somebody New”

I saw this video when it first came out, but I’m not sure why I didn’t lock into my brain at the time. This homage to HelixSnake’s legendary Skate videos is an ironclad example of music video pacing. I’ve said it once, I’ll say it a million times: start with a concept and narrative, expanding both until an overwhelming climax– turn the knob from 1 to 10… And then jump it to 20 in the last half-minute.

Jump it like a skateboard jumping the city.