Joywave, “Somebody New”

I saw this video when it first came out, but I’m not sure why I didn’t lock into my brain at the time. This homage to HelixSnake’s legendary Skate videos is an ironclad example of music video pacing. I’ve said it once, I’ll say it a million times: start with a concept and narrative, expanding both until an overwhelming climax– turn the knob from 1 to 10… And then jump it to 20 in the last half-minute.

Jump it like a skateboard jumping the city.

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